There is an urban legend that Crane’s child tragically died by choking on a mint, and that this tragedy forced him to create the hole in the center so that if the candy was lodged in your throat, you could still breathe. THAT HOLE IN THE CENTER ISN'T GOING TO SAVE YOUR LIFE. It produced round, flat pills, and Crane determined this machine could be used to create flat, round, summertime peppermints-a novel idea at the time since most mints were square-shaped and imported. During a trip to buy flavoring extracts at the pharmacy, he noticed their pill making machine. In 1912 he began experimenting with various hard candy formulas. LIFE SAVERS WERE INSPIRED BY A VISIT TO THE PHARMACIST.Ĭrane soon realized that his chocolate sales suffered during the summer months because the chocolates would melt quickly in the heat. Two years later, he opened the Queen Victoria Chocolate Company and began to produce chocolates. In 1909 Crane sold the maple sugar business but continued to work for the company as a salesman. He worked with his father until 1903, when he struck out with his own maple sugar business, which became one of the largest producers of maple sugar in the world. ITS CREATOR BEGAN WITH A MAPLE SUGAR BUSINESS BEFORE MOVING INTO CHOCOLATES AND CANDY.Ĭlarence Crane was the son of a maple sugar producer in Cleveland, Ohio. And after more than 100 years, Life Savers remains one of the leading candy brands in America. Life Savers-those sweet, unmistakable rolls of hard candies with the hole in the center-have been a quintessential American candy since the early 1900s.
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